Legal Notice

Advertise with doctor in professional clothing

Advertise with doctor in professional clothing

§11 para. 1 no. 4 Drug Advertising Protection Act

According to this paragraph, the advertisement for remedies with doctor in professional clothing is prohibited, but the law has increasingly restricted, taking into account the freedom of occupation (Art. 12 GG). By judgment of 1st of March, 2007, the Supreme Court has determined that this state of affairs apply only if the ad is specifically adapted to influence a lay audience and thereby cause, at least indirect, health hazard (BHG, Urt. V. 01:03. 2007 I ZR 51/04) and (cf. Tillmanns Audience advertising bans, Pharm. 2010, pp 382, 388). The use of doctors in professional clothing does not raise even a small danger for lay people in this context, so that the appearance of physicians in professional clothing is harmless.